Bade Achhe Lagte Hain Naya Season New Timings: Why Sony TV Changed Time Slot? Will Show END?

Bade Achhe Lagte Hain Naya Season New Timings: Sony Entertainment Television is all set to make major programming changes from Monday (August 18). As the Hindi GEC geared up to spice up the viewership, it changed the timings of its existing shows. From Bade Achhe Lagte Hain Naya Season and Aami Dakini, the shows will move to new time slots as Sony TV is keen to experiment.

WILL BADE ACHHE LAGTE HAIN NAYA SEASON GO OFF AIR?

Shivangi Joshi-Harshad Chopda's sizzling chemistry has captured the attention of the audience. While the duo is making waves with their on-screen romance, the numbers have failed to rise.

Gossip mills suggested that the show would end due to low ratings. However, Filmibeat was the first portal to squash the rumour floating on the internet.

"The rumours about Bade Achhe Lagte Hain Naya Season ending are fake. Viewers should not pay heed to such speculations as the channel has not decided the future of the show. While the TRPs are low, the creative team is working hard to revive the viewership and garner better ratings. From planning a small leap to introducing a massive twist, several new changes will be incorporated into the storyline to spice up the numbers," a reliable industry source earlier told Filmibeat's Chief Copy Editor Abhishek Ranjit.

WHY SONY TV CHANGED BADE ACHHE LAGTE HAIN NAYA SEASON TIMINGS?

From August 18, BALH season 4 would air at 8pm instead of 8:30pm on Sony Entertainment Television. The channel made a big change to accommodate Prithviraj Chauhan.

"Following the leap in Prithviraj Chauhan, the channel is confident that the show would strike a chord with the audience. Considering the leap twist, the programming team decided to shift the historical drama to a prime time slot right before Kaun Banega Crorepati 17," our source exclusively told us.

"Sony TV decided to shift BALH 4 to the 8pm slot as it believes there is less competition on the slot. Star Plus and Colors TV shows are struggling to gain numbers at the same slot and Sony TV wants to experiment and strike when the iron is red hot," the khabri added.