Star Plus Announces Gita Mahotsav: Tulsi Ki Sang As A Landmark Cultural-Content Initiative For Gita Jayanti

National, December 02, 2025: Star Plus announced Gita Mahotsav: Tulsi Ki Sang, a three-episode cultural content event airing from 1-3 December 2025 at 6:30 PM, marking a significant moment in India's evolving creative economy. Timed to Gita Jayanti, the special reimagines the timeless teachings of the Bhagavad Gita for contemporary audiences through the lens of Tulsi Virani, portrayed by Smriti Irani, one of India's most trusted, culturally rooted characters.

Tulsi Virani, one of India's most recognisable figures, brings credibility, cross-generational trust, and deep emotional resonance to the format. A defining proof of her widespread ubiquity came when Bill Gates greeted Tulsi with "Jai Shri Krishna" during the Kyunki Saas Bhi Kabhi Bahu Thi, Season Two integration an interaction that reaffirmed her cross-border resonance and underscored the soft-power potential of India's creative IP.

Smriti Irani said, "Returning as Tulsi for Gita Mahotsav has been both grounding and creatively enriching. India's cultural and creative economy is witnessing a powerful resurgence, with audiences especially the young-seeking stories that offer meaning, introspection, and emotional clarity. The Bhagavad Gita remains one of our greatest sources of wisdom, and interpreting its teachings for a new generation has been an honour. I hope viewers find the same strength and purpose in these episodes that I did while bringing them to life"

With a strong anchor in tradition and a modern interpretation, Gita Mahotsav: Tulsi Ki Sang reflects India's evolving relationship with identity and contemporary media. India's spiritual economy fuelled by media innovation, creator ecosystems, and digital communities is rapidly evolving into a commercially significant sector, driven by stories that resonate from the archives, ignite renewed curiosity, and create space for a thriving creative economy.

About Star Plus

Star Plus is India's leading Hindi-language general entertainment television channel. Renowned for its wide range of family-oriented programming, Star Plus features an eclectic mix of drama & entertainment content that appeals to viewers across generations. With a legacy of iconic shows and a strong commitment to storytelling that resonates with Indian culture and values Star Plus continues to be a dominant force in shaping the Indian television landscape - in line with its tagline 'Rishta Wahi, Baat Nayi'.