Zee Marathi Unveils Fresh Identity With 'Sadaiv Tumchi Zee Marathi' Campaign; Celebration Of Togetherness

Zee Marathi, one of Maharashtra's most cherished television channels, has launched a heartfelt new campaign under the tagline "Sadaiv Tumchi Zee Marathi"-marking a fresh chapter in its journey of emotional storytelling and cultural connection.

For the past 26 years, Zee Marathi has become an inseparable part of countless households across Maharashtra and beyond. With its deep-rooted connect to Marathi culture and values, the channel has created a unique identity not only in India but wherever the Marathi-speaking community resides.

This new campaign reflects a warm, emotional thought: a sense of belonging, togetherness, and the small moments that create strong emotional ties. Speaking about the initiative, Kartik Mahadev, Chief Marketing Officer at Zee Entertainment Enterprises Ltd, shared,

"'Aapka Apna Zee' is a powerful campaign showcasing multi-language brand films that celebrate India's cultural diversity. These films explore traditions, natural beauty, and local stories-from Kerala's monsoon being a character to a village in Andhra Pradesh known for its military legacy."

Mahadev emphasized that the campaign illustrates how Zee continues to stand by its viewers as a trusted companion in their everyday lives. The line "Saath Hain Toh Baat Hai" echoes across millions of Indian homes where Zee isn't just watched, but truly welcomed.

V. R. Hema, Chief Channel Officer of Zee Marathi, added,

"The phrase 'Sadaiv Tumchi Zee Marathi' expresses emotional investment in our viewer relationships. It's more than a channel-it's a sentiment. Our culture in Maharashtra teaches us to stand by each other during both joy and sorrow, and that spirit lives in every Zee Marathi story."

As part of this fresh identity, Zee Marathi has unveiled new content, including 'Devmanus 2' and the much-awaited 'Kamali'. Audience-favorite 'Chala Hawa Yeu Dya' also returns in a renewed avatar.

With this transformation, Zee Marathi strengthens its bond with viewers, continuing to be a beloved part of their lives, not just seen, but felt.
Indeed, the journey continues with heart and pride: "Sadaiv Tumchi, Mee Marathi, Zee Marathi."