Tumm Se Tumm Tak Star Niharika Chouksey On Subscription Content Culture: I Still Haven't Understood This...

Rising television star Niharika Chouksey, currently winning hearts as Anu in Tumm Se Tumm Tak, has sparked conversation with her candid views on the growing trend of paid subscription content on social media platforms.

In a recent interaction, the actress expressed her confusion and concern over the increasing popularity of subscription-based content, particularly on platforms like Instagram. "I never really understood this concept because why will they pay for something? Instagram was always free," she remarked, questioning the fundamental idea behind monetizing personal content.

She did not hold back while addressing what she perceives as a problematic trend among some content creators. "Most models that I see on Instagram... they mostly make explicit content in the name of subscription. I think that's really, really wrong because this is not the right platform for it," she said.The actress also highlighted the paradox of audience behavior, pointing out that despite the questionable nature of such content, there remains a strong market for it. "People even buy these subscriptions, so I still haven't understood this concept," she added.

However, Niharika made a clear distinction between different types of paid content, acknowledging that not all subscription models are inherently problematic. "If you are teaching something professional, or explaining something educational... then it's still a bit justified," she explained, emphasizing the value of knowledge-based content behind paywalls.

Concluding her thoughts, she voiced concern about what she believes is the dominant motivation behind such trends. "For the sake of easy money, the majority of people post explicit content that they cannot post on normal Instagram, and I think that is very, very wrong."