Yeh Rishta Kya Kehlata Hai Star Rohit Purohit On DKP’s Digital Leap: It Is Like A Premium Series Despite...

Actor Rohit Purohit, who essays the role of Armaan in Yeh Rishta Kya Kehlata Hai, is all praise for the growing success of Director's Kut Productions' YouTube channel and its evolving content.

Expressing his happiness, he says, "I am genuinely so happy to see the Director's Kut YouTube channel doing so well, and the biggest credit truly goes to Ishika Shahi. The kind of content she is bringing with her team is so refreshing to watch."

Talking about the shows, Rohit adds, "Whether it is Jab Zodiac Met or Heer Sharma Gayi, everything is executed beautifully. Despite being on YouTube, it genuinely feels like you are watching a series on a premium platform. I am really, really happy for her and wish her all the very best."

Having closely observed her journey, the actor reflects on her growth over time. "I feel very proud because I have seen her journey over the past two and a half years-from starting with podcasts and engaging chat shows to now creating full-fledged series. The growth has been incredible, and she is doing exceptionally well," he shares.

He further highlights her dedication and evolving leadership. "She is extremely hardworking and very humble. Now I am also seeing her growth as a leader, and I hope she continues to work with the same dedication," he says, adding that her hands-on approach sets her apart.

Rohit also recalls his personal experience of working with her on earlier projects. "I have worked with her on chat shows, and I have seen her involvement and preparation in everything she creates. She is someone who truly appreciates people," he says.

Sharing a memorable moment, he adds, "I clearly remember both the times she personally messaged me while editing the show, telling me what she liked and expressing how grateful she was. That really stayed with me."

Concluding on a positive note, Rohit says, "Wishing her and the entire team all the success. I hope the channel continues to grow and reach even greater heights."