The Rasoi Show Turns 20: Colors Gujarati Celebrates Two Decades Of Hit Culinary Show

Prepare to indulge in a gastronomic journey as COLORS Gujarati commemorates the 20th anniversary of 'The Rasoi Show', a cornerstone in Gujarati households. This program has been a pioneer in showcasing over a hundred thousand vegetarian recipes, becoming a vital part of the culinary landscape in Gujarat and beyond. With its focus on homemade vegetarian delights, it has encouraged viewers to embrace their inner chefs and has brought families together through the joy of cooking. The show's influence stretches globally, reaching viewers in countries such as the USA, UK, Canada, and Australia, making it a cherished culinary guide for many.

Arnab Das, the Head of Gujarati Cluster at Viacom18, expressed his pride, stating, "It fills me with immense pride to see 'The Rasoi Show' celebrate 20 glorious years as the longest-running show in Asia. This program has become an emblem of Gujarat's culinary passion and creativity, inspiring millions to cook, innovate, and connect through food. It has taught viewers how to use everything from microwaves to mixers, transforming kitchens in many corners of smaller Gujarat. This milestone is a victory for the entire COLORS Gujarati team and a proud moment for the entire state of Gujarat! Here's to 20 years of love, laughter, and culinary excellence—where every recipe tells story, and every story is a sprinkle of our rich heritage!"

Celebrating Two Decades of Culinary Inspiration

To mark this significant anniversary, COLORS Gujarati is hosting a week-long culinary fest from 25th to 31st October, featuring six acclaimed cooking experts who found their footing through 'The Rasoi Show'. These chefs will not only cook up some of their signature dishes but will also share their personal journeys from novices to culinary experts, underlining the show's impact on their careers. This celebration is a unique opportunity for audiences to engage with the stories and recipes that have made 'The Rasoi Show' a beloved addition to countless homes.

Devang Parikh, Business Head of COLORS Gujarati, emphasized the show's cultural significance, saying, "The Rasoi Show is more than just a TV program; it's an emotion, a cultural movement that has touched the hearts of viewers across Gujarat and beyond. From homemakers to budding chefs, this show has been a launchpad for many to reach new heights in their culinary careers. At COLORS Gujarati, we take pride in bringing stories that are deeply rooted in our culture, connecting audiences across all diversities—after all, every home has its own unique tale to tell! As we celebrate this milestone, we look forward to many more chapters in our journey, continuing to showcase the rich culinary diversity of Gujarat. Here's to the spirit of 'Swaad' that binds us all together!"

Make sure to tune into COLORS Gujarati from 25th to 31st October, Monday to Saturday at 2 pm, to be part of the grand 20th-anniversary celebration of 'The Rasoi Show' Special Partner Society Cha—where every recipe narrates a tale, and every tale brings us closer to the rich heritage of Gujarat.