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      The Married Woman: Ekta Kapoor Tapped Stories Beyond Urban Cities With The Web Series

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      Ekta Kapoor went beyond the stories of the urban cities with The Married Woman for a specific reason. The content czarina shares what made her want to do a show based in the heartland and not just the metropolitan. Ekta shared, "Leaving Bombay and south Bombay there's a whole India out there that likes a totally different kind of content. And recently I did The Married Woman just because I was like I'm going to have a different audience and it worked."

      Ekta Kapoor

      She added, "I didnt imagine it to work, but it worked and so now I'm sitting with little bit of data and little bit of relief that while we do 75% of the programming which is led by the knowledge we get from the data, 25% atleast will be left to cut to experimentation, to ideas that probably are not constantly pressured with numbers but pressured with maybe they'll open new audiences."

      ALSO READ: Monica Dogra Expresses Gratitude Towards Ekta Kapoor Post The Married Woman’s SuccessALSO READ: Monica Dogra Expresses Gratitude Towards Ekta Kapoor Post The Married Woman’s Success

      The queen of content has always surprised us with her varied shows from time to time. With The Married Woman, she explored a story in a different part of India than a metropolitan city and it turned out to be a huge success. The Married Woman stars Ridhi Dogra and Monica Dogra.

      ALSO READ: Ekta Kapoor Hints At The Married Woman Returning For Season 2ALSO READ: Ekta Kapoor Hints At The Married Woman Returning For Season 2

      Ekta Kapoor's career stretches over 2 decades and she has single-handedly transformed the Indian TV and OTT landscape with Balaji Telefilms and ALT Balaji exploring different and new stories.

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