Ekta
Kapoor
went
beyond
the
stories
of
the
urban
cities
with
The
Married
Woman
for
a
specific
reason.
The
content
czarina
shares
what
made
her
want
to
do
a
show
based
in
the
heartland
and
not
just
the
metropolitan.
Ekta
shared,
"Leaving
Bombay
and
south
Bombay
there's
a
whole
India
out
there
that
likes
a
totally
different
kind
of
content.
And
recently
I
did
The
Married
Woman
just
because
I
was
like
I'm
going
to
have
a
different
audience
and
it
worked."
She
added,
"I
didnt
imagine
it
to
work,
but
it
worked
and
so
now
I'm
sitting
with
little
bit
of
data
and
little
bit
of
relief
that
while
we
do
75%
of
the
programming
which
is
led
by
the
knowledge
we
get
from
the
data,
25%
atleast
will
be
left
to
cut
to
experimentation,
to
ideas
that
probably
are
not
constantly
pressured
with
numbers
but
pressured
with
maybe
they'll
open
new
audiences."
The
queen
of
content
has
always
surprised
us
with
her
varied
shows
from
time
to
time.
With
The
Married
Woman,
she
explored
a
story
in
a
different
part
of
India
than
a
metropolitan
city
and
it
turned
out
to
be
a
huge
success.
The
Married
Woman
stars
Ridhi
Dogra
and
Monica
Dogra.
Ekta
Kapoor's
career
stretches
over
2
decades
and
she
has
single-handedly
transformed
the
Indian
TV
and
OTT
landscape
with
Balaji
Telefilms
and
ALT
Balaji
exploring
different
and
new
stories.