Some
love
stories
are
eternal
and
one
such
love
story
is
of
Archana
and
Manav,
the
reel
couple
of
ZEE
TV
and
Balaji's
hugely
popular
show,
'Pavitra
Rishta'.
The
show
made
history
and
along
with
that,
the
reel
couple
too
left
a
deep
impact
on
the
fans
so
much
so
that
even
after
a
decade,
Archana
and
Manav
are
still
one
of
television's
favourite
jodis.
Taking
the
legacy
forward,
ZEE5,
India's
largest
homegrown
OTT
platform,
has
released
the
much-awaited
trailer
of
the
new
avatar
of
the
show
-
'Pavitra
Rishta..
It's
never
too
late'
where
Ankita
Lokhande
is
reprising
the
role
of
Archana
and
Shaheer
Sheikh
is
stepping
into
the
shoes
of
Manav's
character.
ZEE5
released
the
teaser
last
week
which
was
very
well
received
by
the
fans
and
there
was
a
lot
of
excitement
for
the
new
digital
version
of
the
series.
"Goosebumps
&
teary
eyes
@lokhandeankita",
one
wrote.
"Yayyyy!!!
Ab
Aur
Intezaar
Nahi
Hota
Humse
(We
can't
wait
any
longer)
@lokhandeankita",
another
said.
"Archuuu
and
Manav
once
again",
a
third
commented.
And
now
with
the
trailer
release,
we
are
sure
fans
will
be
eager
to
see
how
the
series
unfolds.
As
seen
in
the
trailer,
the
series
is
a
romantic
family
drama
centred
around
Manav
and
Archana,
the
quintessential
daughter-in-law
and
son
of
every
Indian
family,
and
their
two
typical
middle-class
families.
Unlike
other
romantic
dramas,
'Pavitra
Rishta...it's
never
too
late'
will
see
the
beginning
of
a
love
story
from
where
it
was
forced
to
end
as
Manav
and
Archana
are
conned
into
the
sacred
union
of
marriage
by
their
families.
Nimisha
Pandey,
Head,
Hindi
Originals,
ZEE5
India,
shares,
"Pavitra
Rishta
is
an
iconic
IP
of
ZEE
and
its
success
over
the
years
has
been
proof
of
Ekta's
unique
ability
to
build
everlasting
characters
which
get
etched
in
people's
hearts.
We
are
very
proud
to
reprise
Pavitra
Rishta
on
ZEE5
in
its
digital
avatar
and
explore
the
potential
of
tapping
into
its
large
and
still
dedicated
fanbase,
along
with
those
who
have
a
penchant
for
real-life
romance
and
shows
meant
for
family
viewing.
'Pavitra
Rishta..
It's
never
too
late'
is
the
eternal
love
story
of
Manav
and
Archana
told
in
a
refreshing
and
compelling
narrative."
Manish
Kalra,
Chief
Business
Officer,
ZEE5
India,
shares,
"We
are
elated
to
bring
back
fan
favourite
show
'Pavitra
Rishta'
on
India's
homegrown
OTT
platform.
It
is
as
exciting
for
us
to
present
as
it
is
for
the
fans
to
see,
television's
quintessential
daughter
in
law
and
son
jodi,
Archana
and
Manav,
back
on
their
screens.
And,
with
the
series
releasing
on
ZEE5,
we
are
hoping
to
add
a
new
fanbase
to
Pavitra
Rishta's
already
large
fanbase
and
continue
the
legacy.
This
is
one
such
eternal
love
story
which
had
to
be
retold
for
the
old
and
the
new
audience."
Ekta
Ravi
Kapoor,
Joint
Managing
Director,
Balaji
Telefilms
Limited,
shares,
"Some
shows
and
characters
leave
a
big
impression
on
you
for
years
to
come.
'Pavitra
Rishta'
was
one
such
show
which
impacted
so
many
lives
and
received
so
much
love
and
good
wishes
from
fans
across
the
world.
There
could
not
have
been
better
timing
to
bring
back
the
show
and
honour
the
legacy
of
it.
I
am
sure
that
the
fans
will
give
it
as
much
as
love
and
acceptance
as
they
did
to
the
first
season."
Ankita
Lokhande
shares,
"Rarely
does
one
do
a
role
or
a
project
which
transforms
their
lives
completely.
Pavitra
Rishta
was
that
project
for
me
as
the
love
I
received
from
the
audience
for
Archana's
character
was
unparalleled.
So,
how
could
I
turn
down
the
opportunity
to
reprise
the
role
and
continue
the
legacy
of
Archana?
I
am
so
grateful
to
Ekta
and
ZEE
for
reviving
Pavitra
Rishta
and
for
having
faith
in
me
again.
I
am
eager
to
see
the
audience's
reaction
to
Archuu
all
over
again."
Shaheer
Sheikh
shares,
"It
has
been
a
rollercoaster
of
emotions
for
me
-
from
the
time
I
was
offered
the
role
to
eventually
being
on
set
and
shooting
with
this
amazing
unit.
It's
been
a
challenging
role
to
essay,
but
I
have
given
it
my
all.
In
the
process
of
shooting
the
show,
I
realised
that
'Manav'
is
the
most
earnest
and
pure
character
I've
ever
played
and
in
today's
day
and
age,
such
a
character
is
a
rarity!
Now
I
only
hope
that
our
efforts
resonate
with
the
audiences."
Actor-turned-producer
Bhairavi
Raichura's
24
Frames
Production
has
helmed
the
digital
series
which
will
be
exclusively
available
on
ZEE5.
Directed
by
Nandita
Mehra,
written
by
Nikita
Dhond,
Gautam
Hegde
and
Ritu
Bhatia,
'Pavitra
Rishta...it's
never
too
late'
will
premiere
on
ZEE5
on
15th
September.