Sony LIV Slammed For Promoting Undekhi With Phone Calls Describing Murder
The promotional prank phone call for their show Undekhi has landed SonyLIV in trouble, as many netizens slammed the streaming platform on social media.
Sony
LIV
recently
released
a
new
crime
thriller
web
series
Undekhi.
The
story
is
reportedly
inspired
by
the
case
where
a
young
woman
was
shot
dead,
when
she
stopped
dancing
at
a
wedding
in
Uttar
Pradesh.
The
show
follows
a
photographer
who
witnesses
the
crime
and
wants
to
report
it,
but
ends
up
running
away
fearing
for
his
life.
As
a
promotional
prank,
the
makers
had
used
a
sound
clip
from
the
show
used
for
phone
calls
made
to
random
Mumbai
residents.
In
the
clip,
the
witness
makes
a
phone
call
and
describing
the
murder,
asks
for
help.
At
the
end
of
the
call,
it
is
revealed
that
it's
a
promotional
call.
However,
the
prank
phone
call
has
landed
SonyLIV
in
trouble,
as
many
netizens
slammed
the
streaming
platform
on
social
media.
A
Twitter
user
also
complained
to
the
Mumbai
Police
as
a
genuine
act
out
of
concern.
But
after
finding
out
the
truth,
she
took
to
Twitter
and
lashed
out
atSonyLIV.
She
wrote,
"Shame
on
you
@SonyLIV
I
just
got
to
know
that
this
call
is
a
promotional
gimmick
for
your
new
show.
I
was
on
the
floor
breathless
with
panic
when
I
got
it.
Are
you
out
of
your
mind
doing
this???
@MumbaiPolice
you
must
take
action.
This
is
appalling
and
unethical."
Shame
on
you
@SonyLIV
I
just
got
to
know
that
this
call
is
a
promotional
gimmick
for
your
new
show.
I
was
on
the
floor
breathless
with
panic
when
I
got
it.
Are
you
out
of
your
mind
doing
this???
@MumbaiPolice
you
must
take
action.
This
is
appalling
and
unethical.
https://t.co/4Vp1YAzYjW
Another
user
wrote,
"This
is
a
totally
horrific
way
to
pitch
a
promotional
call
(+140)
for
#Undekhi
@SonyLIV
.
Please
avoid
such
tricks
as
people
are
very
much
stressed
and
nervous
already
owing
to
the
#pandemic
and
such
frightening
calls
may
lead
to
some
unfortunate
incidents.
@PIB_India."
One
Twitter
user
also
shared
the
call
recorded
clip
and
said
that
it
could
have
lead
to
serious
panic
if
last
few
seconds
of
the
calls
are
missed.
The
tweet
read,
"What
a
ridiculous
#promotional
call
trick
by
#Undekhi
#SonyLIV
Do
U
even
realise
what
this
can
cause
to
a
person
if
they
miss
out
the
last
few
words
in
panic.
Get
a
better
way
to
promote
your
series
#webseries
#advertisement
#ScamAlert
#murdercall
#unethical
#worldpremiereseries."
According
to
a
report,
the
main
control
room
of
Mumbai
Police
received
many
calls
from
people
in
the
afternoon
that
they
had
received
strange
calls
from
numbers
starting
with
140
or
40.
Mumbai
police
also
opened
up
about
the
calls
on
Twitter
and
wrote,
"Please
do
not
share
any
sensitive
details
over
a
call
and
visit
the
nearest
police
station
for
further
support."
Soon
after,
SonyLIV
also
tweeted
that
it
was
a
promotional
activity
and
shared
an
apology.
"
If
you
have
received
a
call
for
our
show
Undekhi
&
it
has
disturbed
you
we
would
like
to
sincerely
apologise
to
you.
This
was
a
test
activity
which
has
gone
out
accidentally
&
our
intention
was
not
to
cause
any
kind
of
discomfort
or
panic.
We
sincerely
regret
any
inconvenience,"
read
the
tweet.
Undekhi
released
on
July
10
and
is
currently
streaming
on
SonyLIV.