Prema Ishq Kaadhal is an urbane story that starts on a promising note. First half is decent. Second half has dragging moments. But the climax of the film is nice. Plus points of the film are fresh star cast (especially Sree Vishnu and Ritu Varma) and technical values (mellifluous music and pleasing visuals). Short film director turned feature filmmaker Pavan Sadineni makes an honest attempt to make a different cinema by defying the routineness. On a whole, Prema Ishq Kaadhal is a different film.
On the whole, Prema Ishq Kadal is an decent love entertainer. Rich production values, commendable performances, and unique backdrop are major plus points for this film. Majorly aimed at multiplexes audience, this film is bound to do well in A centers.