Normally, actresses are very conservative when it comes to getting glamorous. But when they eventually do, they all claim that it was because the role demanded it. Rumors have it that the motivation has got nothing much to do with roles. Its all about the money.
Typical examples are the actresses from Kerala. They dress very conservatively in Malayalam. When they come to Tamil, they become modern. When they finally reach Tollywood, they become "glamorous but not vulgar". They say that they did it to make their roles more convincing. But it has a lot to do with the kind of money they receive.
This one is not about any Malayalam heroine. Recently, a film named after magic market was released in Telugu. The film stars an actress who made her debut in Tamil, but moved to Tollywood and Bollywood because she wanted to get away from constant gossips.
When the film was released in Kollywood, her former colleagues were stunned by her excessively glamorous costumes.
They now claim that it was big pay checks that made her do such a role.
We think it is sheer jealousy that makes them say such things.