A 'high profile' of Rambha , Sharath and Lakshmi Roy in the film Neeku Naaku ( translated Something ...Something) under the Sree Sarvasai Films Banner is directed by Selvendran. It will be presented by Sairatnam and is presently busy with the D.T.S mixing. On the occasion of the films pressmeet, producer Sairatnam said that the film was not his style of film making but it will be Selvendran style of filmmaking. Selvendram, who is a "student" of Shankar has films like Jeans, Premikudu, Bharatiyudu, Boys and Aparichitudu to his credit. This is a different love story kind of a movie. "Rambha's role will attract the viewers. We will release this film in this month only", the producer said. Actress Rambha said that "Her character in this film will be like Jayaprada and Jayasudha when they were young" and this will stand as an example for the Teluguism. Sharath even stated that "He was new but with the help of all unit members I will fit myself into the movie. Rambha's tips has given me the confidence I wanted". Director Selvendran said this was a film with a very good concept-one youngster love story who is wishes to marry according to his mother's choice.