<i>Sentiment</i>

Telugu Cinema lives on sentiment. The latest is that if any actor, director or music director appears in any television show as an anchor or judge, they will get flood of chances in the industry. The first sentimental TV show is Andhra Idol on Maa TV among more such shows of different channels. VN Aditya, Chandra Sirtha and RP's names are examples. All of their "second innings" start after they appear in various channelsin such programs. So all those who are waiting for their big break are rushing for television shows.