The shooting of Yevarinaina Yediristhaa (Prema Kosam) directed by Parakoti BJ and produced by Mandana Narender Mudiraj on the banner of Nari Entertainments with Akash and debutant heroine Sindhu and Reshma in the lead, was launched at Annapurna Studios. Director N Shankar gave the clap, artiste Hariprasad switched on the camera for the muhurat shot picturised on Akash and Sindhu under the honorary direction of music director Shashi Preetham. Akash says, 'So far I had a lover boy image in the Telugu film industry and for the first time playing the role of an angry young man.' Director Parakoti BJ says, 'I had directed two films Venkat Tho Alivelu and Nice Guy earlier. This film has action, love and sentiment as its backdrop. The film will have a lot of twists. I am sure that this film would give a good break to me as a director. The regular shooting would begin from December 15.'
Producer Mandana Narender Mudiraj says, 'I had produced a film Margadarsi. It won critical acclaim besides two Nandi awards. It had entered into the Limca Book of Records also. Now I am coming up before the Telugu audiences with a good commercial film again.' Music director Shashi Preetham says, 'I am very happy for working with a producer who had a very good taste. Especially the film had lot of scope for melodious music. There will be six songs in the film and of them two were already recorded.' Heroines Sindhu and Reshma also participated in the press briefing. MS Narayana, Kondavala Lakshmana Rao, Vijaya Ranga Raju, Hariprasad, Basha, Aruna, Tala Krishna and others are in the cast. Dialogues are by Nakka Ramakrishna, camera is by Jagadish and the film is being presented by Manda Swarnalatha.