ML Kumar Choudary is producing Don on the banner of Sri Keerthi Creations with Lawrence as director and Nagarjuna and Anushka in the lead. Lawrence had announced long ago that there are no similarities to the Bollywood Don, except for the title. Incidentally, Lawrence is also making his debut as music director through this movie. Earlier it was planned to release the audio on the birthday of Nagarjuna, on August 29. However, due to some unavoidable circumstances, the audio launch was postponed to the first week of November at Vizag.
The producer is taking steps to release the film on December 23 as the date was sentimentally powerful because on the same day Mass of Nagarjuna was released some time ago and proved a big hit.