Directed by VV Vinayak and produced by Kadapa mayor Ravindranath Reddy on the banner of Eswari Films with Prabhas and Nayanatara in the lead, Yogi was released on January 14 as a Sankranthi gift and proved a successful film. In order to share the happiness of the success, the producers of the film had launched a novel scheme 'A Gift to Yogi Mother', through a television channel.
As the film was based on mother's sentiment, the producers planned to give a pair of golden bangles to select mothers. The programme was held at Devi theatre in Hyderabad, where the film is being screened, amidst several film personalities. Director VV Vinayak had presented a pair of bangles to select mothers on the occasion. The speakers said that any mother would show a similar love and affection towards their children like the mother in the film.