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Shooting of a film was formally launched by Devata Suryanarayana under the banner of Devata Ramalakshmi Productions. RV Ramakrishna was introduced as director at the production office. Former minister Ch Ayyanna Patrudu performed the puja activities. Srilekha scores music for the film.
Producer said, "The audiences who have good taste would always welcome the films which are brought with novelty. With the same confidence we launched a production house. This is the first project under our banner, which will have love as backdrop."
Director RV Ramakrishna said, "I worked as an associate with Bharatan and PC Reddy. Now I got an opportunity to direct this movie. The regular shooting would begin from April 20."