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Why you cannot afford to miss King?

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The next big release anticipated in Telugu film industry is the Nagarjuna starrer King. Launched on April 7 2008, the movie will be passed by Censor Board any time now and is planned for release on December 18th. King is the latest in a string of single-syllable grandiose titles for Nagarjuna's recent films (Mass, Don, Super, Boss) which will all be outshone by the predictive sounding King.

Conceptualized by Srinu Vaitla with the sole idea of pleasing Nagarjuna's fans, writers Kona Venkat and Gopi worked hard on King's script which is in tune with Nagarjuna's image. Srinu Vaitla, with his brilliant eye for commercial cinematic aspects, gave the movie its dramatic and mass appeal.

With Srinu Vaitla as director and Shiva Prasad Reddy as producer (Kamakshi Movies banner), the movie will be released to high expectations as Vaitla's last two films, Dhee and Dubai Seenu were hits. (But Don, Nagarjuna's previous release, didn't set the box-office on fire.)

The USP of King is that Srinu Vaitla and Trisha have teamed up with Nag for the first time. What are the components of this USP? First we have Nag's great popularity. Next, pretty Trisha has the distinction of being the reigning heroine in both Tamil and Telugu films. Finally, director Srinu Vaitla is one of the brightest young directors who can mix a good story with mass appeal to bring out a popular hit that even critics love. And let's not forget ravishing sizzling Mamta Mohandas (of Homam fame) who is sure to add zing to King with her mesmerizing performance!

With quick-tongued comedian Brahmanandam in the movie (in the role of a music director and Sri Hari in a key role, King is all set to light up the marquees for the New Year. Why a December release? All of Nagarjuna's year-end releases - Manmadhudu, Mass and Don - have been runaway hits. In a superstition-ridden film industry like Telugu film industry, that is reason enough for a December release.

Devi Sri Prasad's superbly lilting melodies for King are doing well on the music charts. Though King's audio was launched with much fanfare, it was Nag's son, Naga Chaitanya who stole the show. Nagarjuna planned the launch of his film's audio on his son's birthday to formally introduce Naga Chaitanya to the media and the public.

After their purchase of Venkatesh's Chintakayala Ravi's overseas distribution rights, FICUS has bought the overseas distribution and DVD rights for King. "A complete entertainer!" says the King team, so watch it to decide if it's the Don of movies or the King of hits.

Cast: Nagarjuna, Trisha, Mamta Mohandas, Brahmanandam, Chandra Mohan, Venu Madhav and Sri Hari Banner Kamakshi Kala Movies

Producer: Shiva Prasad Reddy

Director: Srinu Vaitla

Music: Devi Sri Prasad

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