Small
budget
movies
with
differently-themed
scripts
have
benefited
by
the
entrance
of
corporates
like
Adlabs,
Pyramid
Saimira,
Reliance
Entertaiment
and
many
more
still
entering
the
film
production
and
distribution
segments
of
the
Telugu
dream
factory.
Another
new
film
in
a
niche
genre
is
Cell,
an
Adlabs
release,
produced
under
Sravani
Media
Communications
banner.
The
film
is
a
crime
thriller
that
the
director
says
that
the
movie
comes
into
a
special
genre
called
'Shock'
as
the
audience
will
come
out
of
the
theatre
totally
in
shock.
That
is
how
different
the
film
will
be
from
the
usual
kind
of
'masala'
entertainer.
Prabhakar,
Sameer
and
Nanda
Kishore
are
popular
actors
on
TV
and
this
will
be
quite
a
novel
break
from
their
usual
roles.
The
film
is
unique
in
a
number
of
ways,
one
of
them
being
that
there
is
no
heroine
or
any
female
character
to
add
'glamour'.
Nanda
Kishore,
who
has
an
important
role
in
the
movie,
was
quoted
as
saying,
"Telugu
audiences
are
known
to
support
new
themes
and
new
experiments.
Cell
will
prove
that
it
is
a
really
a
special
entertainer,
with
no
monotony."
The
film
is
all
set
to
release
in
15
theatres
with
12
prints
on
August
15th.