Today, with talk of recession and pay cuts and power cuts, can the ultra-insulated film world be left behind? Now rumours of big stars taking salary cuts as producers struggle to stay afloat are surfacing. The big corporates that stepped into the South Indian film world and paid the stars any price they asked are now being cautious in projects they take on.
Shreya is one of the first female stars to cross the magic amount of one crore per film. Now, she is extremely hurt by gossip that she has slashed her fee drastically, gossip that is creating confusion on her career front.
A national newspaper quoted her as saying, "I have no clue how such rumours originate. It's not that I demand a hefty sum for my work. In fact, I have done movies without any pay. I have not demanded big money for Deepa Mehta's What's Cooking, Stella? or the Hollywood film. It's not because of recession that I am cutting down on my pay. The industry needs money to flourish and at such hard times, I don't think I will choose money over good movies. I always give importance to the script. At the end of the day, it's all about having a nice movie in your kitty."
Her Hollywood film, The Other End of the Line, an English film produced by Ashok Amritraj is now running in US theatres, Shreya is eagerly waiting for it to release in India. Though she had no releases in Tamil or Telugu this year, she is involved in many other projects, one of which is Kandasamy (Tamil) starring Vikram, titled Mallanna in Telugu. She has also signed up for Vishal's next project Thoranai and another untitled flick with Dhanush.