Speaking on the occasion, executive producer of he film Kunireddy Srinivas says, "Our producer Nukarapu Surya Prakasa Rao, who will always be in the forefront to encourage talent, has immediately agreed to the story narrated by CSR Krishnan. The film would be a love, family, musical entertainer and would attract all classes of audiences. Marudhuri Raja would pen dialogues for the movie."
"Presently, music sittings are in progress under the musical direction of Mani Sharma. The regular shooting of the film would begin in June," he added. Camera is by Vijayasri, while story, screenplay and direction are by CSR Krishnan.