Aditya Om to play hero in Veedi Jimmada

Call centres are now the latest fount of inspiration for film makers. The very nature of call centres, most of which operate on night shift, have a vast potential for the glam and romance factors, with many employees in such organizations being very young and out-of-towners.

Veedi Jimmada, a new film based on the call centre phenomenon starring Aditya Om and Mounika with Balu debuting as director, has been launched. The regular shooting schedule will start from the second week of August. Comedy will play a major part in the movie.

Produced by M.A. Rajkumar, shooting will take place in Vizag, Araku and Hyderabad. Vandemataram Srinivas has composed the music.