It is customary in Bollywood to print quality lyric books with the film's stills to accompany the music CD. Nallamalupu Bujji, who produces KIKK (Konchem Ishtamga, Konchem Kashtamga) admires this system and understands its marketing possibilities perfectly. Apparently, he has spent Rs. 10 lakhs in printing the lyric books of KIKK in typical Bollywood style. Earlier, he had printed lyric books for Chintakayala Ravi also.
KIKK is all set to release on February 5th. Bujji is gearing up for a final publicity stunt ahead of the film"s release. A four-minute promo song of KIKK was shot recently and MTV and Channel V has already started telecasting it. Bujji has painted 300 RTC buses with KIKK posters. Also, he has printed hundreds of quality posters for display in front of theatres where it is being released. It seems that KIKK, featuring Tamanna and Siddharth, is definitely going to arrive at the theatres in grand style.