It
is
customary
in
Bollywood
to
print
quality
lyric
books
with
the
film's
stills
to
accompany
the
music
CD.
Nallamalupu
Bujji,
who
produces
KIKK
(Konchem
Ishtamga,
Konchem
Kashtamga)
admires
this
system
and
understands
its
marketing
possibilities
perfectly.
Apparently,
he
has
spent
Rs.
10
lakhs
in
printing
the
lyric
books
of
KIKK
in
typical
Bollywood
style.
Earlier,
he
had
printed
lyric
books
for
Chintakayala
Ravi
also.
KIKK
is
all
set
to
release
on
February
5th.
Bujji
is
gearing
up
for
a
final
publicity
stunt
ahead
of
the
film"s
release.
A
four-minute
promo
song
of
KIKK
was
shot
recently
and
MTV
and
Channel
V
has
already
started
telecasting
it.
Bujji
has
painted
300
RTC
buses
with
KIKK
posters.
Also,
he
has
printed
hundreds
of
quality
posters
for
display
in
front
of
theatres
where
it
is
being
released.
It
seems
that
KIKK,
featuring
Tamanna
and
Siddharth,
is
definitely
going
to
arrive
at
the
theatres
in
grand
style.