A film being presented by K Venkat Rao and produced by K Nagendrababu under the banner of Anjana Productions under the direction of Bommarillu Bhaskar with Ram Charan Teja and Genelia in the lead was formally launched with the picturisation of muhurat shot on gods portraits at Novotel Hotel in Hyderabad at a grand function recently.
Dr Dasari Narayana Rao gave the clap, while Dr D Ramanaidu switched on the camera for the muhurat shot. Later K Raghavendra Rao handed over the script to the director. Several film and political personalities attended the programme. This is the seventh film under the banner.
Dr Dasari, complimenting the film unit, said, “The first film of Ram Charan Teja Chiruta created a sensation, his second film Magadheera rewrote many of the records of the Tollywood. I wish his third film would be another big hit. Bhaskar has a great responsibility on him to give a hat trick to the hero and I wish he would do his best."
Producer Nagendrababu remarked, “After Magadheera Ram Charan Teja has felt that his next film should be from Bhaskar for a complete change over of his image. It is Bhaskar who could highlight sentiment, family emotions, entertainment and human values in his film and the film would be a romantic and family entertainer. The regular shooting would begin in November in Hyderabad. The next schedules would be in Australia and again in Hyderabad in December and January. For the time being we have considered 'Orange" as the working title, but we are yet to decide the title of the movie."
Ram Charan said, “I earned a good name and recognition among mass audiences with Magadheera. Now I have taken a decision to portray all kinds of roles and have chosen Bhaskar as my next director. I will take this film as a challenge as it is meant for a change over in my image."
Among those who attended the function include Chiranjeevi, his wife Surekha, Venkatesh, Rajamouli, Puri Jagannath, VV Vinayak, Krishh, Meher Ramesh, Shyam Prasad Reddy, Allu Arjun, Allu Aravind, Srikanth, Sivaji and others. Those who work behind the curtain for the film are — Cinematography is by Kiran Reddy, music is by Harris Jairaj, art is by Ananda Sai, action is by Peter Heynes, editing is by Marthand K Venkatesh, dialogues are by Thota Prasad, while story, screenplay and direction are by Bhaskar.