Ram Charan Teja, son of Mega Star Chiranjeevi, made his debut with Chiruta. Though not be a big hit, his debut film went well with the audiences. However, he took an extraordinary leap with his second film Magadheera directed by SS Rajamouli and produced by Allu Aravind under the banner of Gita Arts. Despite taking quite a long time for its shooting, the film has surpassed all the expectations and has proved to be a blockbuster erasing several old records of the Tollywood in terms of prints, collections and what not.
With both his films in his career laced with action backdrop, Ram Charan hadsdecided to make a changeover in his image and is planning to do a film with love and entertainment in its backdrop. Produced by Nagendra Babu under the banner of Anjana Productions, Ram Charan"s next flick would be directed by Bommarillu Bhaskar and Genelia would be the heroine in this flick. 'Orange" is the title under consideration for this movie with 'Fall in Love" as the tag line. The film would formally go to sets on September 20. The regular shooting would begin from the first week of October in the US.