In
the
wake
of
the
economic
meltdown
in
the
US,
every
country,
including
India,
is
facing
an
economic
crisis.
Even
an
insular
industry
like
the
Indian
film
industry
is
facing
a
cash
crunch
as
previously
generous
NRI
investors
are
now
unable
to
pump
in
as
much
finance
as
they
used
to
for
producing
movies.
Not
only
that,
'A'
grade
stars
do
not
command
as
much
following
as
they
used
to
in
the
previous
century.
Telugu
film
audiences
have
matured
and
demand
better
scripts
rather
than
flocking
to
theatres
to
see
their
favourite
idols
in
action.
In
light
of
these
developments,
Telugu
film
producers
have
become
wary
and
fewer
films
are
released
on
special
occasions
like
Sankaranti
Day.
This
year,
only
4
films
are
being
released,
only
one
being
a
mega-budget
production.
Arundhati,
Fitting
Master,
Drona
and
Maska
are
the
4
films
that
are
waiting
for
audience
approval.
Arundhati,
a
heroine-oriented
movie
set
in
the
period
from
the
1920s
to
the
21st
century,
stars
pretty
and
curvaceous
Anushka
with
an
entirely
new
look.
Directed
by
Kodi
Rama
Krishna
and
produced
by
Shyam
Prasad
Reddy,
the
film
is
rich
in
lavishly
produced
graphics
and
special
effects.
Fitting
Master
is
directed
and
produced
by
E.V.V.
Satyanarayana
under
E.V.V.
Cinema
banner,
starring
Allari
Naresh
and
Madalasa
Sharma.
The
film"s
makers
say
that
the
story
revolves
around
the
hero
who
instigates
quarrels
between
people
-
all
for
a
good
purpose.
Maska,
starring
Ram,
Hansika
Motwani
(also
spelt
Motwaani)
and
Sheela
is
directed
by
B.
Gopal
and
produced
by
M.S.
Raju
under
Sumanth
Art
Productions
banner.
The
film
is
a
youthful
entertainer
along
the
lines
of
Ready
which
starred
Ram
and
Genelia.
Drona,
presented
by
D.
Saraswati
and
produced
by
D.S.
Rao
under
Sai
Krishna
Productions
banner
introduces
J.
Karunkumar,
S.S.
Rajamouli's
protege,
as
director.
Nitin
and
Priyamani
are
acting
together
for
the
first
time
in
this
project.