As
per
popular
demand,
Magadheera
is
finally
going
to
release
on
Blu-Ray.
Initially
makers
decided
to
give
it
a
miss
due
to
the
high
cost
and
low-penetration
levels
in
Andhra
Pradesh.
As
per
market
sources
there
are
only
around
2500
devices
in
Andhra
Pradesh
capable
of
playing
Blu-Ray
discs
(includes
Sony
PS3).
But,
the
sheer
amount
of
requests
on
blog
and
Twitter
made
me
rethink
my
strategy
for
Blu-Ray.
They
decided
to
invest
in
the
technology
and
see
how
consumers
lap
it.
Sharing
this
vision
with
us
was
Sri
Balaji
Videos,
the
largest
home-video
label
in
Andhra
Pradesh.
Together,
they
are
brining
out
Magadheera
on
Blu-Ray.
Though
a
label
Bhavani
DVD
release
Nagarjuna"s
King
on
Blu-ray,
it
was
only
for
the
overseas
market.
This
makes
Magadheera
the
first
Blu-Ray
film
to
be
released
in
India
and
with
a
bonus
disc
with
additional
footage.
Hope,
the
audience
give
this
initiative
a
thumbs-up
motivating
home-video
labels
and
producers
to
release
more
films
on
this
new
format.
Below
is
the
official
press
note
in
this
regards.
We"re
also
a
holding
a
press
event
on
this
regard
to
officially
announce
the
launch
of
the
movie
on
DVD
and
Blu-Ray.
MAGADHEERA
ON
BLU-RAY.
FIRST
TIME
IN
INDIA.
Geetha
Arts,
one
of
the
leading
production
houses
since
1972,
has
not
only
produced
mega
blockbusters
in
Indian
languages
but
also
pioneered
many
innovations.
This
time
around,
Geetha
Arts
has
joined
hands
with
Balaji
Video,
the
largest
home
video
company,
to
woo
the
audiences
with
a
new
offering
–
The
all-time
blockbuster
Magadhereera
on
Blu-Ray.
It
includes
a
bonus
disc
with
additional
material.
While
the
DVDs
will
hit
the
stands
on
the
3rd
week
of
March,
the
Blu-Ray
will
be
available
2
weeks
after
that.
The
Blu-Ray
discs
will
be
made
available
outside
India
for
overseas
viewers.
Incidentally,
this
is
the
first
time
a
Telugu
movie"s
Blu-Ray
disc
is
being
released
in
the
Indian
market.
Blu-Ray
disc
is
the
latest
storage
format
which
redefines
home-viewing
besides
giving
an
experience
on
par
with
cinemas
in
picture
quality
and
sound.
A
generation
ahead
of
DVDs.
Master
(1997)
was
the
first
Telugu
film
to
be
released
on
an
audio
CD,
beside
the
first
Telugu
film
to
be
released
in
DTS.
Johnny
(2003)
was
the
first
Telugu
film
to
have
movie
merchandising.
Also
the
first
film
in
Telugu
to
have
in-film
placement
and
co-branded
advertising.
It
was
also
the
first
Telugu
film
to
use
sync-sound
while
filming.
Jalsa
(2008)
was
the
first
Telugu
film
to
have
a
mobile
game
based
on
it.
Also,
the
first
telugu
film
using
standees
in
theaters
as
a
publicity
tool.
On
its
home
production
Ghajini,
starring
Aamir
Khan
Geetha
Arts
also
created
India"s
first
PC
game,
in
association
with
FX
Labs.