Tollywood's heartthrob Mahesh Babu is the new brand ambassador of India"s biggest fashion brand Provogue. The actor will represent the product in Andhra Pradesh.
The association with actor was announced at a press meet in Hyderabad on September 29. The poster of Mahesh Babu, wearing a t-shirt with a eye-catching tag-line 'FRIDAY I'M IN LOVE' was also unveiled on the occasion.
Earlier, Bollywood actor Fardeen Khan and Saif Ali Khan had endorsed the Provogue and currently, Hrithik Roshan is the brand ambassador at National level.
However, Mahesh Babu is also the brand ambassador of Thums Up, Himani Navaratna oil, Amrutanjan etc.