The shooting of Ishtapadithe (Premena) directed by M Srinivas and produced by Padala Sriramachandra Reddy, Polisetty Chandrasekhar, R Surya Prakash and G Lakshmi Narayana Reddy on the banner of Varalakshmi Creations with Subhash Rayal and Farah Khan in the lead was almost complete but for the canning of a song.
One of the producers Sriramachandra Reddy says, "The balance song would be shot in Hyderabad from April 1. It is an item song. We are planning to launch the audio in the second week of April and are making efforts to release the film in May. Dubbing work is completed and re-recording is in progress."
Presenter Padala Venkata Reddy says, "We are trying to explain how the youth are taking the concepts like love, attraction and liking these days. Ours is a film which could be watched by the entire family by sitting together."
Amruthavalli, Jeeva, Krishna Bhagawan, Raghunatha Reddy, Venumadhav, Vinod, Satyasri, Umareddy and others are in the cast. Dialogues are by Suresh, editing is by Srinivasa Reddy, music is by Raj Kiran, while story, screenplay and direction are by M Srinivas.