The
shooting
of
Ishtapadithe
(Premena)
directed
by
M
Srinivas
and
produced
by
Padala
Sriramachandra
Reddy,
Polisetty
Chandrasekhar,
R
Surya
Prakash
and
G
Lakshmi
Narayana
Reddy
on
the
banner
of
Varalakshmi
Creations
with
Subhash
Rayal
and
Farah
Khan
in
the
lead
was
almost
complete
but
for
the
canning
of
a
song.
One
of
the
producers
Sriramachandra
Reddy
says,
"The
balance
song
would
be
shot
in
Hyderabad
from
April
1.
It
is
an
item
song.
We
are
planning
to
launch
the
audio
in
the
second
week
of
April
and
are
making
efforts
to
release
the
film
in
May.
Dubbing
work
is
completed
and
re-recording
is
in
progress."
Presenter
Padala
Venkata
Reddy
says,
"We
are
trying
to
explain
how
the
youth
are
taking
the
concepts
like
love,
attraction
and
liking
these
days.
Ours
is
a
film
which
could
be
watched
by
the
entire
family
by
sitting
together."
Amruthavalli,
Jeeva,
Krishna
Bhagawan,
Raghunatha
Reddy,
Venumadhav,
Vinod,
Satyasri,
Umareddy
and
others
are
in
the
cast.
Dialogues
are
by
Suresh,
editing
is
by
Srinivasa
Reddy,
music
is
by
Raj
Kiran,
while
story,
screenplay
and
direction
are
by
M
Srinivas.