Allu Arjun along with Varudu team including director Gunasekhar, producer DVV Danaiah conducts a pooja on Ram Navami at the Ram temple in Film Nagar. They also offered silken clothes to the deities and performed the celestial marriage.
Allu Arjun says, “Today is an auspicious day. On the occasion of the wedding of Lord Rama and Goddess Sita, we are announcing that our film is being released on March 31. In our film there is a great prominence for the marriage. Director Gunasekhar moulded the 5-day wedding procedure excellently on the screen. Danayya also did not compromise on budget and spent lavishly for the movie."
Director Gunasekhar says, “While penning a lyric for our film, Veturi wrote 'Varudu Korina Pelli Ramayya Pelli, Vadhuvu Yevaro Kaadu Sitamma Talli…". We narrated the marriage procedure of yesteryears wherein our elders used to perform it for five days. There was a great suspense on the heroine and it would end only on March 31. This is not just a publicity gimmick, but the audiences would definitely accept why we kept it a secret."
The movie Varudu is all set to release with 300 prints across the globe on March 31 and the heroine's name and identity has been kept under secrecy. Tamil actor Arya is playing a negative role in this movie, while Asish Vidyarthi, who generally plays negative roles appeared in a soft role as the father of the hero.
Manisharma has scored the music, lyrics are by Veturi Sundararama Murthy, camera is by RD Rajasekhar, dialogues are by Thota Prasad, action is by Stun Siva, while story, screenplay and direction are by Gunasekhar.