Akkineni family headed by Nageswara Rao and Nagarjuna launched their media institute, the International Institute of Film and Media (IIFM), on Thursday at Annapurna Studios in Hyderabad. In a bid to provide world-class education for aspiring students, they have launched it as a non-profit organization.
Speaking at the occasion, Akkineni Nageswara Rao said that whatever he has earned, it is from the film industy. So, he wants to return something back to it. He feels that the industry is suffering due to lack of skills. So, the ISFM would fill the gap by providing the required skills for the talented students.
Nagarjuna said that the amount, which they get from the institute, will be reinvested for its development. However, the institute is the only non-profit private organization in India, which will offer various facets of filmmaking. It has 22 acre campus and there are plans to expand it with another 100,000 sq ft for training and class rooms.
ISFM provides education in short, vocational and full-time courses in 24 trades like acting, direction, cinematography, editing, filmmaking, music video production, film appreciation, script lab etc. The admissions for the courses will start from July 1 and the classes will commence in September 2011.