Akkineni
family
headed
by
Nageswara
Rao
and
Nagarjuna
launched
their
media
institute,
the
International
Institute
of
Film
and
Media
(IIFM),
on
Thursday
at
Annapurna
Studios
in
Hyderabad.
In
a
bid
to
provide
world-class
education
for
aspiring
students,
they
have
launched
it
as
a
non-profit
organization.
Speaking
at
the
occasion,
Akkineni
Nageswara
Rao
said
that
whatever
he
has
earned,
it
is
from
the
film
industy.
So,
he
wants
to
return
something
back
to
it.
He
feels
that
the
industry
is
suffering
due
to
lack
of
skills.
So,
the
ISFM
would
fill
the
gap
by
providing
the
required
skills
for
the
talented
students.
Nagarjuna
said
that
the
amount,
which
they
get
from
the
institute,
will
be
reinvested
for
its
development.
However,
the
institute
is
the
only
non-profit
private
organization
in
India,
which
will
offer
various
facets
of
filmmaking.
It
has
22
acre
campus
and
there
are
plans
to
expand
it
with
another
100,000
sq
ft
for
training
and
class
rooms.
ISFM
provides
education
in
short,
vocational
and
full-time
courses
in
24
trades
like
acting,
direction,
cinematography,
editing,
filmmaking,
music
video
production,
film
appreciation,
script
lab
etc.
The
admissions
for
the
courses
will
start
from
July
1
and
the
classes
will
commence
in
September
2011.