SS Rajamouli-VV Vinayak launch Allu Arjun's new movie

Ace directors SS Rajamouli, VV Vinayak and K Raghavendra Rao launched Allu Arjun yet-to-be-titled movie earlier today (November 2). A formal pooja, like usual, was held before the the shooting was officially started at Ramanaidu Studios.

K Raghavendra Rao directed the first shot, where as SS Rajamouli tapped the clap and VV Vinayak switched on the camera for the initial scene. Trivikram Srinivas, Tanikela Bharani, Chota K Naidu, MS Narayana and many other noted celebrities were spotted at the event.

The forthcoming Telugu movie also stars Ileana D"Cruz and Kannada star Sudeep, who is entering Tollywood in a full-fledged role with Eega. Rest of the cast features Brahmanandam, Rajendra Prasad, Sonu Sood, Kota Srinivasa Rao, Tanikella Bharani, MS Narayana and others.

Film produced by N Radhakrishna has Amol Rathod's cinematography and Devi Sri Prasad's music.