Nagarjuna is considered as one of the best brains in business in the Tollywood. Living up to this tag, now, for his prestigious project Rajanna, he has adopted a new marketing strategy, which is a new way of publicising a film.
The Shiva star has sold the première show tickets of Rajanna to his fans. In fact, the audience have shelled out record price for the tickets. This has not only earned him good bucks but also getting a good word-of-mouth for the forthcoming Telugu movie.
However, the amount earned by the tickets will be invested for Nagarajuna's non-profit film institute. The movie directed by SS Rajamouli's father S Vijayaendra Prasad is a biopic of Telangana-based freedom fighter Rajanna. The film also stars Sneha, Shweta Menon, Ajay and others in the cast.