Panjaa distribution rights of Hyderabad sold for unbelievable price
News
oi-Prakash
By Ramchander
Pawan
Kalyan
starrer
Panjaa
is
undoubtedly
one
of
the
biggest
movies
of
2010.
It
can
be
witnessed
with
the
demands
for
the
theatrical
rights
from
the
distributors.
Recently,
we
read
about
the
US
rights
being
sold
to
Bluesky
for
an
undisclosed
price.
Now,
the
rights
of
Hyderabad
region
have
been
acquired
by
Sri
Media
for
an
unbelievable
price.
Contrary
to
the
earlier
reports,
Sri
Media
has
sealed
the
deal
a
few
days
ago
and
not
producer
Dil
Raju.
It
has
acquired
the
distribution
rights
of
Hyderabad
for
Rs
14
crore.
Considering
Pawan
Kalyan's
fan
following
in
the
capital
city
and
Telegana
districts,
the
bosses
of
Sri
Media
reportedly
agreed
to
pay
the
whopping
price.
Earlier,
it
had
distributed
movies
like
Jai
Chiranjeevi,
Desamuduru,
Rakhi,
Chirutha,
and
Sainikudu.
Panjaa,
which
also
features
Sarah
Jane,
Anjali
Lavania,
Jackie
Shroff,
Atul
Kulakarni
in
key
roles,
will
hit
the
screens
on
December
9.
It
is
directed
by
Vishnuvardhan
and
jointly
produced
by
Shobu
Yarlagadda
and
Prasad
Devineni.