Why big-budget movies in Telugu are biting the dust?
News
oi-Prakash KL
By By: Prakash Upadhyaya
Telugu
film
industry
(TFI)
is
one
of
the
highest
movie
producers
in
India.
It
is
also
one
of
the
top
paid
industries,
which
brings
out
between
125
to
140
straight
films
in
a
year.
Having
created
its
own
brand
in
commercial
cinema,
it
has
failed
to
live
up
to
its
expectations
in
the
recent
times,
as
many
big
budget
movies
have
miserably
failed
at
the
box-office.
In
the
last
12
months,
as
many
as
six
mega-budget
films
have
bitten
the
dust.
Starting
from
Pawan
Kalyan's
Komaram
Puli,
which
was
approximately
made
with
the
the
budget
of
35
crores,
failed
to
impress
the
audience.
The
next
was
Mahesh
Babu
starrer
Khaleja
(Budget
36),
which
also
followed
the
same
path,
as
the
film
proved
to
be
a
dud
at
the
box-office.
Though
there
were
reports
that
it
garnered
around
five
crore
profit,
the
industry
considered
it
as
not
worthy,
as
the
time
and
amount
spend
on
it
were
huge.
The
next
in
the
list
was
Ram
Charan's
Orange.
Makers
of
the
film
spent
close
to
Rs.
40
crore
on
the
film
and
incurred
heavy
loss.
The
movie
struggled
to
recover
even
the
invested
money
and
the
Magadheera
star
was
forced
to
payback
his
remuneration
amount
to
his
uncle-producer
Nagababu.
These
were
the
movies
of
2010,
which
resulted
in
at
huge
losses
for
the
producers.
Read
on
for
the
current
year
report.
The
year
2011
has
also
witnessed
the
same,
as
Prakash
Kovelamudi's
fantasy
adventure
Anaganaga
O
Dheerudu
proved
again
that
the
mega-budget
movies
would
not
guarantee
success
at
the
BO.
It
was
simultaneously
made
in
Telugu
and
Tamil
with
the
budget
of
Rs.
27
crores,
but
managed
to
secure
half
of
the
amount
in
three
weeks.
The
losing
money
streak
does
not
end
here
because
Junior
NTR's
biggest
ever
Shakti
became
the
biggest
ever
flop
in
the
actor's
career.
It
was
made
with
Rs.
42
crores
and
disappeared
from
theatres
in
a
few
weeks.
The
last
and
recently
released
Badrinath
is
also
no
exception.
Allu
Aravind,
who
created
history
by
investing
38
crores
for
Magadheera
and
garnering
more
than
double
of
what
he
spent
on
the
film,
expected
the
same
from
this
film,
but
his
dreams
were
shattered
as
the
film
failed
to
meet
the
expectations
of
the
audience.
However,
the
damage
control
work
by
the
makers
of
the
film
through
post
release
promotions
helped
to
recover
the
budget.
When
we
look
at
all
the
above
mentioned
movies,
it
is
clear
that
big-budget
movies
are
not
keeping
the
cash
register
ringing.
The
general
reasons
for
the
failure
can
easily
put
on
the
makers
of
the
film
for
their
lack
of
planning,
unnecessarily
over
budgeting,
poor
script,
promotions,
etc.
We
want
our
readers
to
answer
the
questions
like
what
is
your
take
on
mega-budget
flicks,
which
are
not
working
in
the
Telugu
film
industry?
What
do
you
expect
from
a
film?
What
are
all
your
suggestions
for
the
makers
of
the
film?
What
is
the
fate
of
the
Telugu
film
industry
if
this
trend
continues,
as
the
Tollywood
is
facing
a
lot
of
competition
from
dubbed
films.