After
the
success
of
his
recent
movie
Julayi,
Stylish
Star
Allu
Arjun
has
moved
on
to
the
shooting
of
his
next
movie
Iddarammayilatho,
which
has
been
making
headlines
for
all
good
reasons
ever
since
it
was
announced.
The
latest
buzz
about
this
project,
which
is
directed
by
Puri
Jagannath,
is
that
the
actor
appears
in
60
costumes
and
has
reportedly
done
a
photoshoot
to
test
the
look
and
feel
of
the
character.
Iddarammayilatho,
which
was
formally
launched
at
the
Ramanaidu
Studios
in
Hyderabad
on
October
17,
is
a
romantic
comedy
entertainer.
Allu
Arjun,
who
will
always
be
careful
of
his
look
and
feel,
is
playing
a
different
role
in
this
movie.
Director
Puri
Jagannath
has
reportedly
planned
to
show
him
in
a
brand
new
way
in
this
film.
It
is
reported
that
Puri
Jagannath
has
been
busy
preparing
extensively
for
the
sophisticated
look
of
Allu
Arjun
in
Iddarammayilatho.
The
actor
will
sport
60
different
costumes
in
it,
and
Bunny
and
Puri
have
personally
chosen
the
appropriate
ones
for
the
movie.
Recently,
they
also
carried
out
a
photoshoot
to
test
the
look
and
feel
of
his
character.
However,
Iddarammayilatho,
which
is
touted
to
be
a
big
budget
movie,
is
produced
by
Bandla
Ganesh
Babu,
who
is
on
cloud
nine
after
the
huge
success
of
Gabbar
Singh.
Amala
Paul
and
Catherine
Tresa
are
playing
the
heroines
alongside
Allu
Arjun,
and
Devi
Sri
Prasad
is
scoring
the
tunes.
The
movie
is
going
to
begin
the
production
this
month.