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Julayi satellite rights sold for record price to MAA TV

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Allu Arjun's upcoming movie Julayi, which is slated to hit the screens on August 9, is one of the most-awaited movies of 2012. The film has been adding to the curiosity of the film goers, ever since it hit the floor. This craze has increased the demand for the satellite rights of the film, which have been sold for a whopping price.

More than a year has passed after the release of Allu Arjun's big budget film Badrinath. Julayi is next outing and the actor's fans are very eagerly waiting to watch the flick. In a bid to cash in on the unprecedented craze for the star, MAA TV has bagged the satellite rights of the film. Reports suggest the channel has bought the rights for big price Rs 5.7 crore, which is a record price in Tollywood.

Julayi is a romantic film and Allu Arjun plays a carefree and aimless young guy, who falls in love with a girl (Ileana D'Cruz). The movie is all about how his life changes after falling in love with her. Popular director Trivikram Srinivas has written the script and directed the film, which is produced by DVV Danayya.

Besides Allu Arjun and Ileana, Julayi features Sonu Sood, Rajendra Prasad, Brahmaji, Brahmanandam in other important roles. Devi Sri Prasad has composed the music, which is creating buzz ever since it hit the stalls. The music is one of the major highlights of the movie and the exotic locations captured in the songs are other attractions of the film.

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