Superstar Mahesh Babu's upcoming film 1: Nenokkadine is one of the most-awaited movies of Telugu. Prince fans were desperately waiting for the release of its audio. The makers have launched the music in an unique way. Trade experts opine that it is a brand new marketing strategy and Mahesh Babu has set a new trend by allowing his fans across Andhra Pradesh to release the songs of this suspense thriller.
See: 1 Nenokkadine Music Launch Photos
The audio launch of 1: Nenokkadine was held at shilpakala Vedhike in Hyderabad on Thursday evening. This starry and glitzy event, which started at 6 pm, was screened live in 23 threatres across the state, where thousands of Mahesh Babu fans witnessed the function live by paying Rs 150 each. The makers of the movie had taken lot of precautionary measures by making adequate security arrangements to cinema hall.
The movie 1: Nenokkadine has five trendy songs composed by Devi Sri Prasad and before launching the audio CDs of 1: Nenokkadine, the producers made sure that the songs were released by Mahesh Babu fans. Five lucky fans selected from five different city released the songs live from the threatre in their own city. Amidst the stunning dance performances, they launched the soundtracks one by one. Continue to read more in the slideshow.
1 Audio Launch Live Screening
The audio launch of 1: Nenokkadine started live screening in all theaters at 6.30 pm. Anchor Jhansi welcomed chief guest Superstar Mahesh Babu and Devi Sri Prasad followed by a classical Welcome song and a dance.
Tribute To Michael Jackson
The film unit also paid a tribute to Michael Jackson on the occasion of 1: Nenokkadine audio launch. A dance performance on Michael Jackson was performed by a dance and his performance stunned everyone.
Song 'Who Are You...' Release
Swetha from Vizag was the first lucky fan of Mahesh Babu, who launched the first song 'Who are you...' at 8:00 pm.
After releasing the first song, Sukumar took to the mic and explained how he approached Mahesh Babu and narrated the story. He said that the actor was completely confused and he took another 30 minutes to give his consent for the project.
Fans Interaction With Sukumar And DSP
Sukumar's speech was following the dance performance of the song 'Who Are You song, which rocked the crowd to the core. Later, the fans quizzed Sukumar And DSP about their work experience with Mahesh Babu.
'Cheli Cheli Cheliya...' Release
After the screening of promo video on 14 Reels Entertainment. The 'Cheli Cheli Cheliya...' was lunched at 8:20 pm. A fan from Warangal was launched this second song.
'Sainaro Sainaro...' Release
The song 'Sainaro Sainaro...' was released by a lucky Mahesh Babu fan from Karnool after its rocking dance performance on stage.
'Aww TuzoMogh Kortha...' Release
It was followed by the Live performance of fourth song. Later a lucky fan released the track 'Aww TuzoMogh Kortha...' at 8.50 at the Annapurna Theatre in Vijayawada.
'London Babu...' Release
The fifth song 'London Babu...' is a trendy dance number written by Chandrabose and crooned by Mamta Sharma. This song was released by a fan from Chittoor at 9.20 pm.
Mahesh's Son Unveils 1 Audio CDs
Finally, Mahesh Babu's son Gautham Krishna, who is playing the younger version of Mahesh Babu in 1: Nenokkadine, unveiled the audio CDs of the movie and handed them over to his father Mahesh, grandfather Krishna and other guests on the stage.