Usually,
Tollywood
filmmakers
air
the
audio
launches
of
their
movies
live
on
TV
channels.
But
instead
of
following
this
method,
the
makers
of
Mahesh
Babu's
1:
Nenokkadine
have
tried
out
something
hatke
(different).
As
part
of
their
new
promotional
strategies,
they
screened
it
live
in
24
theatres
across
Andhra
Pradesh
and
got
wonderful
response
for
it.
Anil
Sunkara,
who
is
one
of
the
producers
of
the
film
says
that
14500
people
watched
the
event
live
in
cinema
halls.
The
audio
launch
of
1:
Nenokkadine
has
become
a
grand
success
and
producer
Anil
Sunkara
took
to
his
Twitter
page
to
thank
everyone
for
their
support.
He
tweeted,
"We
thank
our
special
teams
who
made
this
function
a
grand
success
by
working
day
and
night
for
past
2
weeks
to
integrate
technology
to
films." The
producer
added,
"A
total
record
number
of
14500
people
saw
the
audio
launch
live
in
theaters
along
with
some
2000
at
shilpakalavedika
and
millions
on
TV."
This
is
for
the
first
time
in
India
an
audio
launch
of
a
movie
screened
live
in
theatres.
This
credit
goes
to
14
Reels
Entertainment.
Yesterday
night,
Anil
Sunkara
had
tweeted,
"Live
every
where.
Thanks
to
millions
of
hearts
to
make
it
happen.
First
time
in
India
in
24
theaters.
Thanks
1
nd
all.
Let's
start
rocking."
He
added,
"2
of
the
26
theaters
could
not
get
connected
due
to
tecnical
issues.
We
apolozise
the
superfans
of
Khammam
and
KPHB.
We
will
compensate."