North Indian states have been key market places for Bollywood movies. But of late, South India is getting more focussed with a few big Hindi filmmakers trying to exploit states like Andhra Pradesh, Tamil Nadu and Karnataka. Thanks to the huge success of Shahrukh Khan's Chennai Express and Hrithik Roshan's Krrish 3. Especially, the performance of their Telugu and Tamil versions have turned many heads in B-Town.
Chennai Express has reportedly collected Rs 15+ crores nett in South India in its lifetime. Whereas Hrithik Roshan's Krrish 3 has collected Rs 14.53 crores nett at the South Indian Box Office in its opening week. Trade experts in Bollywood claim that this is the highest collection for a Hindi movie down South.
Superstar Aamir Khan's upcoming movie Dhoom 3, which happens to be the next big budget Hindi film, is scheduled to release as Christmas treat on December 20. The makers of the movie are leaving no stone unturned to make it a bigger success than Krrish 3. They have already unleashed the trailer of Telugu and Tamil versions of Dhoom 3, which have received overwhelming response from the film goers in the respective states.
This positive response helped the makers of Dhoom 3 to create a huge demand for the theatrical distribution rights of its Telugu and Tamil versions. Several South Indian distributors were vying their hands for the rights. But Eega producer Sai Korrapati and Sathyam Cinemas have finally bagged the rights of the movie for whopping prices. Continue to read more in the slideshow.
Dhoom 3 Buzz Down South
After Chennai Express and Krrish 3, Dhoom 3 happens to be the next Bollywood movie that has been creating positive buzz in Southern India. Be its trailer or music or demand for its rights, everything is going viral, thereby soaring up the viewers' curiosity to the sky high.
Dhoom 3 Telugu Videos
Dhoom 3 Telugu teaser, which hit the net on September 7, 2013, has been viewed by more than 50,000 film-goers on YouTube alone. Its Telugu trailer has also crossed the mark of 1 lakh viewers.
Dhoom 3 Tamil Videos
The Tamil teaser of Dhoom 3, which was released on September 7, 2013, has got more than 1 lakh views on YouTube. Released on October 30, the Tamil trailer of the film was even bigger success with its viewers' number reaching 113,570.
Dhoom 3 Beats Krrish 3 Record
The distribution rights of Krrish 3 for Tamil Nadu and Andhra Pradesh have together fetched Rs 6.2 crore. Whereas, the price of Dhoom 3 for AP region alone is much more than that of Krrish 3. With this the Aamir Khan starrer has already set a new record in South.
Dhoom 3 Andhra Pradesh Rights
Producer Sai Korrapati, who had earlier produced Blockbuster Telugu film Eega, has acquired the Dhoom 3 rights for AP region for a record price. If we are to go by the buzz in the T-Town, he has bought them for Rs 8.5 crores.
Dhoom 3 Tamil Nadu Rights
Sathyam Cinemas has bagged the theatrical rights of Dhoom 3 for Tamil Nadu for a whopping price. They have revealed the exact figures, but sources from the industry claim that its price is nearly Rs 5 crores.
Dhoom 3 Screen Count In South
Krrish 3 had released in 500+ screens including Telugu and Tamil versions in Andhra Pradesh and Tamil Nadu. Whereas, the makers of Dhoom 3 wants to make it even bigger. Sai Korrapati has plans to release in 450 screens in AP, while Sathyam Cinemas said to have already booked 150 screens in TN for it.
Aamir Khan's Fan Base In South
Like Shahrukh Khan and Hrithik Roshan, Aamir has also got huge fan base down South. In fact, it was his movie 3 Idiots, which was earlier the highest grosser with its collection of Rs 4.5 crores in this part.
Reasons For Dhoom 3 Success
Dhoom 3 is the latest installment in the hit film series Dhoom. It is from the production of popular banner YRF. It marks the comeback of Aamir Khan. Moreover, it is releasing during Christmas, which happens lucky season for Mr Perfectionist, whose films like 3 Idiots, Ghajini and Taare Zameen Par have hit the screens during this festival and become Blockbusters.
No Big Competitor For Dhoom 3
Interestingly, no South Indian superstar is releasing his movie to compete with Dhoom 3 during this season. In Telugu, Sudeep Kishan's D for Dopidi is releasing on December 25, while Karthi's Tamil film Biriyan will the hit screens on December 20.
Dhoom 3 Success - Finger Crossed
Everything is going right in the favour of Dhoom 3. Considering all these facts, trade experts in South India feel that it will smash all the records. It should be seen whether Aamir Khan will be able to break the records set by Shahrukh Khan and Hrithik Roshan's films in South Indian Box Office. Stay locked this place to read the Box Office Reports.