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      Allu Arjun's Iddarammayilatho set to cross Rs 50 crore mark in Box Office

      By Girija Narayan

      Allu Arjun-starrer Telugu romantic-thriller Iddarammayilatho has raked in Rs 8.01 crore on the first day in Andhra Pradesh. Directed by Puri Jagannadh, the film released on May 31. The premier show in US on Thursday, on the other side, made $82,008 (around Rs 46,39,192). The weekend collection in India seemed good. On Saturday, it made about Rs 9 crores, and on Sunday, it went up to making a little more than Rs 10 crores. The weekend collection in India increased by the day, but that was not the case with the US collections.

      The movie made around Rs 9 crores on Saturday in India and a little more than Rs 10 crores on Sunday. However in US, after the Thursday Premier, the collections on Friday descended and made $82,008 (around Rs 46,39,192) and on Saturday it made $71,954 (around Rs 40,63,961).

      Adding Monday and Tuesday's collections the movie has made around Rs 15 crores in India and US. The movie which is made with a budget of 40 crores has almost cashed so far, and by the end of the first week, as many predict, the movie will cross Rs 50 crore mark as well.

      Iddarammayilatho, featuring Allu Arjun, Amala Paul, Catherine Tresa, Bramhanandam, Nassar and many others, started out with very high expectations. But with the mixed reviews from critics all over might have affected the Box Office collection of the movie.

      Produced by Bandla Ganesh, the film is the second collaboration between Puri and Arjun after Telugu blockbuster Desamuduru. Iddarammayilatho has fared well than most of the big films released in the last two months.

      The film's collections (so far) were much better than Venkatesh's Shadow, which earned a total of just Rs 16.52 lakh from 52 screens in the opening weekend. The film also performed slightly better than Nagarjuna's Greeku Veerudu, which earned Rs 92.54 lakh from 49 screens during the first weekend. However, Iddarammayilatho failed to beat Jr NTR's Baadshah which made a fantastic opening in the US by minting Rs 1.29 crore on the preview day. The NTR starrer minted Rs 5.70 crore in the opening weekend.

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