Kajal Aggarwal Launches Big Green Ganesha 2013

Actress Kajal Aggarwal, one of the most sought after actresses in South India, has announced the launch of the BIG Green Ganesha Campaign in Hyderabad. The initiative is entering its sixth successful year of nurturing an improved environment while celebrating Ganesh Chaturti, one of India's most popular festivals.

This year's campaign is being launched by means of a watchword 'GANPATI BAPPA MORYA, DHARTI MATA MORYA' in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. The initiative has found support from leading celebrities including actress Kajal Agarwal, Singers Sunita and Baba Sehgal among others who felt the need to implore people to treat our environment more thoughtfully.

All celebrities donated newspapers, which will be used to make paper mache idols during the festival. Donating newspapers is a small yet significant step in the right direction to spread the message on celebrating the festival with an eco-friendly approach. Launched in 2006 before the Ganeshotsav, this initiative is aimed at creating social insight towards making one of India's largest and most popular festivals healthier and not wasteful. The launch saw eminent celebrities such as (to add names) show casing their support.

Continue to see photos of Kajal launching BIG Green Ganesha Campaign in the slideshow.

Big Green Ganesha 2013 Powered By Penna Cements

Big Green Ganesha 2013 is being powered by Penna Cements in association with TNR Views. The campaign will be promoted through a high-decibel 360-degree marketing plan.

Ganesha Campaign Reaching Out To 9 Lakh Listeners

This plan covers various multimedia platforms ranging from on-ground, television, radio, outdoor and digital outlets reaching out to 9 lakh listeners over a period of 30 days offering unique integration opportunities for brands.

Ganesha Campaign Marks A New Beginning

Drawing attention to the massive use of toxins and non-biodegradable elements for the construction of Ganesha idols, the BIG Green Ganesha Campaign comes as a fresh reminder of change for all.

Newspapers For Eco-Friendly Ganesha

A massive on-ground newspaper collection drive in residential areas, offices, shops and commercial establishments will mark the beginning of the campaign. The collected newspapers will be supplied to renowned sculptors and be used to create beautiful eco-friendly paper mâché Ganesha idols.

Newspaper Donation Drive

The donation drive is a significant move since it educates the community and draws their support in order to create a better environment.