Hyderabad:
Regular
promotions
via
print,
broadcast,
radio
and
online
medium
are
necessary,
but
Telugu
director
Madhura
Sreedhar,
who
is
busy
with
the
publicity
activities
of
his
upcoming
movie
Back
Bench
Student
(BBS),
feels
it
is
also
very
important
to
devise
a
personalised
promotional
strategy
akin
to
the
storyline
of
every
film.
In
an
interview
with
IANS,
Madhura
Sreedhar
said,
"I
believe
it's
very
important
to
have
a
personalised
promotional
strategy
for
every
film.
For
my
Telugu
film
Backbench
Student,
my
lead
cast
sat
on
backbenches
and
attended
lectures
in
an
Engineering
college
in
Hyderabad.
Since
the
story
is
about
an
Engineering
college
student,
I
believed
this
type
of
promotions
were
necessary."
Back
Bench
Student,
which
is
releasing
this
Friday,
features
Mahat
Raghavendra,
Piaa
Bajpai
and
Archana
Kavi
in
the
leads.
Madhura
Sreedhar
added,
"Since
most
students
in
college
like
to
consider
themselves
as
backbenchers,
I
could
see
them
connect
with
my
team
when
they
sat
alongside
them
in
the
classroom."
The
film
revolves
around
the
protagonist,
who
despite
being
a
failure
in
college,
succeeds
in
life.
The
story
attempts
to
harp
on
the
importance
of
nurturing
one's
talent,
which
people
seldom
believe
in.
Shot
predominantly
in
Hyderabad
and
Vizag,
the
movie
was
completed
in
about
50
days.
Finding
the
apt
cast
was
Sreedhar's
biggest
challenge.
Back
Bench
Student
is
produced
by
MVK
Reddy
and
has
music
by
Sunil
Kashyap.
Madhura
Sreedhar
further
said,
"I'm
known
for
making
films
with
relatively
new
cast
because
of
my
budget
constraints.
I
spent
a
lot
of
time
searching
for
the
apt
cast
for
the
film
until
I
found
Mahat,
while
Piaa
and
Archana
were
chosen
subsequently."
However,
Madhura
Sreedhar
will
begin
work
on
Telugu
remake
of
Vicky
Donor
after
the
release
of
Back
Bench
Student.
This
remake
has
been
tentatively
titled
Dana
Karna,
which
is
expected
to
hit
the
floor
in
April.