Online Screening Helped Alias Janaki Break Even: Neelima
News
oi-IANS
By Ians English
Despite
stiff
criticism
from
theatre
owners,
distributors
and
industry
well-wishers,
producer
Neelima
Tirumalasetti
released
Alias
Janaki
online
along
with
its
theatrical
release.
And
she
has
managed
to
recover
her
investment.
The
movie
hit
the
theatres
on
July
26
and
on
the
same
day,
it
was
released
on
Zingreel,
an
online
movie
viewing
platform,
for
$4.99.
Talking
to
IANS,
Neelima
Tirumalasetti
revealed
the
number
of
viewers
watched
Alias
Janaki
online.
The
producer
said,
"The
response
has
been
phenomenal
online.
In
one
week
we
have
about
4,000
views
and
the
number
is
growing
with
each
passing
day.
I'm
extremely
happy
that
despite
all
the
problems
I
faced
because
of
the
sensible
move,
I
managed
to
recover
my
cost."
Neelima
Tirumalasetti
added,
"I
knew
someone
had
to
take
the
step
irrespective
of
all
the
criticism.
Competing
for
wide
theatrical
release
for
a
small
budget
film
like
ours
is
nearly
impossible.
We
managed
to
release
it
in
75
theatres
in
Andhra
Pradesh
and
in
a
few
theatres
in
the
US
as
well."
Written
and
directed
by
debutant
Dayaa
K,
Alias
Janaki
featuring
newcomers
Rahul
Venkat
and
Anisha
Ambrose
in
the
leads,
dealt
with
a
unique
storyline.
Although
the
film
received
mixed
reviews,
it
was
able
to
make
decent
collection
from
a
limited
number
of
screens
in
Andhra
Pradesh.
Continue
to
read
Neelima
Tirumalasetti's
interview
in
the
slideshow.
Neelima
On
AJ
Reviews
Talking
about
the
reviews
fo
Alias
Janaki,
Neelima
said,
"There
have
been
some
negative
reviews
as
well,
but
the
feedback
has
been
80
percent
positive
from
online
exhibition.
Those
who
didn't
have
access
to
the
film
in
cinemas,
watched
it
online
and
appreciated
our
effort."
Online
Release
-
Great
Platform
For
Low-Budget
Films
Neelima
added,
"I
was
told
by
the
management
of
Zingreel
that
a
few
more
Telugu
films
have
signed
up
after
seeing
the
response
to
our
film.
I
firmly
believe
this
is
a
great
platform
for
low-budget
films.
I
hope
this
opens
the
door
to
many
other
films
as
well."
More
Telugu
Films
To
Release
Online
Other
Telugu
films
that
have
signed
up
on
Zingreel
include
Kalicharan,
Mallela
Theeram
Lo
Sirimalle
Puvvu,
Love
Dotcom
and
Mathru
Devo
Bhava.
Neelima
Reduce
Price
For
Viewing
AJ
Online
Following
the
overwhelming
response,
Neelima
has
now
made
Alias
Janaki
available
for
$3.99
on
Yupp
TV,
an
online
TV
and
movie
streaming
channel.
Neelima
Continue
Exhibiting
Films
Online
She
says
she
will
continue
exhibiting
films
online.
"I
believe
this
is
a
great
revenue
model
for
low-budget
films.
I
intend
to
continue
exhibiting
all
my
low-budget
films
online,"
she
added.