AD
Director
And
Producer
Trivikram
Srinivas
has
directed
the
movie
Atharintiki
Daredhi,
which
is
produced
by
BVSN
Prasad
under
the
banner
of
Sri
Venkateswara
Cine
Chitra.
AD
Story
The
title
of
the
movie,
Atharintiki
Daredhi,
has
created
lot
of
curiosity
among
the
film
goers,
who
are
eager
to
know
about
its
story,
which
has
been
written
by
Trivikram
Srinivas.
But
its
makers
have
strictly
guarded
the
story
to
maintain
the
viewers'
curiosity
till
its
release.
AD
Would
Be
Family
Entertainer
Speaking
about
the
film,
the
director
says
that
he
has
chosen
Pawan
Kalyan
for
a
family
subject
as
the
reach
would
be
bigger
when
a
message
is
given
through
a
star.
Pawan
Kalyan's
Role
In
AD
The
makers
of
Atharintiki
Daredhi
have
kept
the
details
about
Pawan
Kalyan's
role
under
wraps.
If
we
are
to
go
by
the
sources
from
the
production
team,
he
is
playing
Goutham
Nanda.
AD
Has
Two
Heroines
Atharintiki
Daredhi
has
two
heroines.
Samantha
is
reportedly
playing
the
first
heroine,
while
Pranitha
appears
in
the
second
female
lead,
which
is
said
to
have
less
scope
when
compared
to
the
character
of
Sam.
Boman
Irani
Debuting
In
Tollywood
Noted
Bollywood
actor
Boman
Irani
is
making
his
debut
in
Telugu
cinema
with
this
film
Atharintiki
Daredhi.
The
actor
is
reportedly
playing
a
villain
in
the
movie
Comedy
Element
In
AD
Popular
comedians
like
Brahmanandam,
Ali
and
Tanikella
Bharani
are
playing
important
roles
in
Atharintiki
Daredhi.
They
are
said
to
tickle
the
funny
bones
of
the
film
goers.
Supporting
Cast
In
AD
Nadhiya
is
playing
a
role
of
Samantha's
mother
in
the
film
Atharintiki
Daredhi,
while
Mukesh
Rishi
appears
in
an
important
role.
Hamsa
Nandini
and
Mumtaj
are
making
special
appearances
in
it.
Devi
Sri
Prasad's
Music
For
AD
Popular
music
director
Devi
Sri
Prasad
has
composed
the
soundtrack
for
the
film
Atharintiki
Daredhi.
The
music
of
the
movie
will
be
launched
on
July
19
and
BVSN
Prasad
has
planned
a
grand
event
for
it.
AD
Shooting
The
movie
was
launched
with
a
pooja
ceremony
on
November
23,
2012
at
Film
Nagar
temple
in
Hyderabad.
Its
regular
shooting
has
commenced
from
February
10,
2013
in
Pollachi,
Tamil
Nadu.
After
Pollachi
schedule,
the
film
was
shot
in
a
huge
house
set
erected
in
Ramoji
Film
City.
A
songs
and
other
portions
have
been
canned
in
Spain,
Europe,
Switzerland
and
Hyderabad.
AD
Technician
Cinematographer
Peter
Hein
is
handling
the
camerawork,
while
Ganesh
choreographed
the
songs
for
Atharintiki
Daredhi,
which
is
slated
to
release
on
August
07,
2013.