Prema Ishq Kaadhal To Clash With Aata Arambham At Box Office

Actor Harshvardhan Rane's latest outing Prema Ishq Kaadhal (PIK), which marks his comeback, is all set to hit the screens across the globe this Friday (December). Made on a shoe-string budget, the movie would clash with Aata Arambham, which is the Telugu dubbed version of Ajith Kumar and Vishnuvardhan's Blockbuster film Arrambam, which was released in theatres during Diwali festival.

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As its name suggests, Prema Ishq Kaadhal happens to be a youthful romantic-comedy entertainer, which has been written and directed by Pavan Sadineni and produced by Bekkam Venugopal. Harshvardhan Rane, Vishnu Vardhan, Harish Varma, Vithika Sheru, Ritu Varma and Sree Mukhi have played the lead roles in the movie.

Karthik Gattamneni has handled cinematography for Prema Ishq Kaadhal. Having hit the floors on April 9, 2013, the movie has completed its shooting a few months ago. Shravan has composed the music for the soundtracks of the film, which has six songs. Released on October 24, 2013, the audio album of the flick has received positive response from the music lovers especially college-going students.

Whereas, Vishnuvardhan's Aata Arambham is an action thriller starring Ajith Kumar, Arya, Rana Daggubati, Nayantara and Taapsee Pannu in lead roles. The movie is already a big hit in Tamil Nadu. Trade experts in T-Town opine that it will also get good response in Andhra Pradesh and definitely give a tough time to Prema Ishq Kaadhal at the Box Office. Stay locked to this place to read their business report.