Hyderabad:
Just
as
the
audiences
root
for
commercial
cinema,
they
are
equally
ready
to
embrace
content-rich
films
provided
they
are
made,
feels
veteran
Telugu
actor
Gadde
Rajendra
Prasad,
who
is
all
excited
about
his
upcoming
movie
Noothi
Lo
Kappalu,
which
features
him
in
the
male
lead
role.
Talking
to
IANS,
Rajendra
Prasad
said,
"Only
if
we
make
quality
films
will
the
audiences
be
ready
to
watch
them.
As
much
as
they
want
to
be
entertained,
they
wouldn't
mind
a
good
film
once
in
a
while
as
they
are
mostly
hungry
for
it." The
actor
added,
"If
audiences
were
not
eager
to
watch
quality
films
then
films
such
as
Aa
Naluguru,
Mithunam
and
Mee
Sreyobhilashi
wouldn't
have
been
successful."
When
asked
about
whether
quality
films
are
financially
successful,
Rajendra
Prasad
said,
"It
might
be
successful
if
it
has
a
wider
release.
Most
of
these
films
are
backed
by
small
producers,
who
find
it
difficult
to
even
release
in
other
states
besides
their
own.
Only
if
big
production
houses
support
these
films
can
they
rake
in
the
moolah."
The
56-year-old
is
currently
busy
with
upcoming
Telugu
comedy-drama
Noothi
Lo
Kappalu.
"This
is
also
one
of
those
films
I
am
proud
to
be
part
of.
The
story
is
based
on
the
simple
premise
that
human
beings
are
like
toads
in
a
well
and
they
will
neither
go
up
nor
allow
others
to
rise.
I
am
glad
to
be
playing
a
lead
in
this
project,"
said
Rajendra.
Directed
by
Chanti
Gnanamani,
the
film
also
features
Manoj
Nandam,
Bharath,
Tagubothu
Ramesh,
Jayaprakash
Reddy,
Vijay
Sai,
Allari
Subhashini
and
Ananth.
The
veteran
actor,
who
is
known
for
his
impeccable
comic
timing,
feels
comedy
can
be
narratively
used
to
make
quality
films.
Rajendra
said,
"Audiences
always
like
a
good
mix
of
comedy
in
films
than
melodrama.
If
used
effectively,
comedy
can
become
an
asset
to
make
quality
films
that
are
entertaining
as
well."