The
much
anticipated
SIIMA
celebration
was
heralded
at
a
press
conference
in
Dubai
today
by
the
sensational
Shriya
Saran,
along
with
Rana
Daggubati
and
Arya
to
announce
details
of
the
second
South
Indian
International
Movie
Awards
(SIIMA).
To
be
held
from
12-13
September,
the
award
function
will
take
place
at
the
Sharjah
Expo
Centre.
Shortlisting
the
Best
Films
of
all
South
Indian
languages
-
Malayalam,
Tamil,
Telugu
and
Kannada
-
SIIMA
is
gearing
up
for
two
days
of
action
packed
celebrations.
SIIMA
has
been
instituted
with
the
aim
of
creating
a
global
platform
for
the
South
Indian
film
industry,
and
with
over
500
Movies
released
in
a
year,
the
South
Indian
Film
Industry
is
one
of
the
largest
in
the
world.
Vishnuvardhan
Induri,
Founder
and
MD
of
SIIMA
said,
"SIIMA
is
a
platform
for
South
Indian
Film
industries
to
showcase
their
cinema
to
the
world,
SIIMA
will
travel
to
a
different
country
every
year
and
it
will
be
a
great
platform
for
south
Indian
films
to
market
and
publicise
their
movies."
Arya,
Indian
Tamil
Actor
and
co-host
at
SIIMA,
said,
"I
am
very
excited
to
be
a
part
of
a
function
where
South
Indian
cinema
is
presented
on
a
global
platform."
Read
what
Shriya,
Rana
and
Arya
has
to
say
about
SIIMA
2
in
the
slideshow.
SIIMA
2
Will
Be
Spread
Over
Two
Days
The
awards
ceremony
will
be
spread
over
two
days.
Day
one
will
comprise
the
'Generation
Next
Awards
Night',
and
will
be
hosted
by
former
Miss
India
World
and
actress
Parvathy
Omanakuttan,
and
co-hosted
by
stand-up
comedian
Ash
Chandler.
The
'Popular
Awards'
will
be
held
on
day
two,
and
will
be
co-hosted
by
Arya,
Shriya
Saran,
Rana
Daggubati
and
Sonu
Sood.
Shriya
Saran
Excited
To
Be
Part
Of
SIIMA
Shriya
Saran,
Indian
film
actress
and
the
co-host
at
SIIMA
said,
"I
am
very
excited
to
be
a
part
of
SIIMA.
I
had
started
my
career
with
South
Indian
films
so
this
industry
is
very
close
to
my
heart.
I
am
really
thrilled
that
I
am
co-hosting
this
prestigious
award
function
and
will
be
sharing
the
platform
with
three
handsome
co-anchors."
Rana
Elated
To
Host
SIIMA
Show
Rana
Daggubati,
Indian
Actor
and
co-host
at
SIIMA
said,
"I
am
really
looking
forward
to
being
with
a
room
full
of
attractive,
admired
and
extremely
successful
people
from
the
South
Indian
film
industry
that
are
being
honored
for
their
artistic
contribution.
As
the
host,
it
will
be
a
pleasure
to
ensure
that
amongst
all
the
cheer,
the
stars
have
a
good
time,
are
thoroughly
entertained,
and
cherish
their
moment
of
praise."
Online
Voting
System
To
Choose
SIIMA
Winners
The
prestigious
panel
of
experts
at
SIIMA
have
chosen
the
nominees
of
the
awards,
and
the
winners
will
be
chosen
by
an
online
voting
system.
Biggies
To
Perform
At
SIIMA
2
The
awards
night
will
be
packed
with
breathtaking
acts
and
performances
by
some
of
the
biggest
stars
in
South
Indian
cinema.
Click
here
to
see
more
pictures